FOR IMMEDIATE RELEASE
Media Contact:
Dara Bu
Elle Communications
Demi Moore and Ashton Kutcher’s
DNA Foundation Launches Interactive Online Campaign
“Real Men Don’t Buy Girls” To Raise Awareness about Child Sex Slavery
DNA Creates Consumer-Facing Video Campaign with Justin Timberlake, Sean Penn,
Bradley Cooper, Jamie Foxx and more
Los Angeles, CA (April 11, 2011) – The Demi and Ashton Foundation (DNA), which aims to raise awareness about the harsh reality of child sex slavery, will launch its “Real Men Don’t Buy Girls” interactive video campaign this week. The goal of the campaign is to educate people about child sex slavery in the United States and to create a cultural shift around the buying and selling of humans. The message of the campaign is that “Real Men” don’t buy girls. Instead, “Real Men” do respect, love, care for, and protect girls.
Today, DNA will release several short interactive videos about things "Real Men" do – starring Justin Timberlake, Sean Penn, Bradley Cooper, Jamie Foxx, Jason Mraz, Ashton Kutcher, Drake, Adrian Peterson and Isaiah Mustafa. The videos seek to entertain viewers through fun, engaging “Real Men” situations while also providing an interactive environment for consumers to support the campaign. Additional supporters include Eva Longoria, Sofia Vergara and many more.
Consumer Participation / Create a Video: Consumers will play a critical role in spreading the word about the campaign by creating their own personalized video and sharing it with friends. To participate:
· Go to the DNA Foundation Facebook page: www.facebook.com/dnafoundation
· The application will allow guests to insert their own photo into the celebrity video – in order to create their very own “Real Men” video.
· After the video is created, they can share it with their friends by posting on Facebook, Twitter, and YouTube.
· The goal is for as many people as possible to watch the videos, create a personalized video, and spread the word about child sex slavery.
· All videos can be viewed at www.demiandashton.org/realmen (noon PST).
“Child sex slavery is a difficult issue to think about, which makes it all the more important that we do,” remarked Ashton Kutcher. “Real Men do not ever buy children for sex. Period.”
Added Demi Moore: "People don't realize child sex slavery is a serious problem in the United States. Young girls are victimized in the commercial sex industry every day. No 13-year-old girl chooses to be exploited for sex. Real Men love, care, and protect girls. Real Men don’t buy girls.”
A second component to the campaign is the “DNA T-shirt Challenge.” DNA has partnered with Threadless, a community-based design company, and retailer Steven Alan to create t-shirts around the concept of freedom – www.causes.threadless.com/
Current Trafficking Statistics:
· The average age of entry into forced prostitution in the U.S. is thirteen
· Ninety percent of youth trafficked for sexual purposes in the U.S. are citizens of our own country
· Hundreds of thousands of American girls and boys are currently enslaved in the U.S.
· An estimated one million children are forced to work in the global sex industry every year
· The global sex slavery market generates a $39 billion profit annually
· Selling young girls is more profitable than trafficking drugs or weapons
About The DNA Foundation: The Demi and Ashton Foundation aims to eliminate child sex slavery worldwide. Believing that freedom is a fundamental human right, Demi Moore and Ashton Kutcher founded DNA to help raise awareness about this horrific problem, change cultural stereotypes and rehabilitate the innocent victims. More information can be found at http://demiandashton.org/
Will you send a video? Post a picture? Change your facebook profile? Send a donation? Buy a t-shirt? What can YOU do to stop child trafficking?
2 comments:
Someone I know has already done one of these videos and they are very cute. This is perhaps one of the most heartbreaking causes out there, and really needs the support of... pretty much everyone.
Absolutely. It's horrifying what people do to young girls across the globe. We need to stop being silent.
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